Friday, February 05, 2010

Geek! Marketing! - Labels Labels

After a long long time.....here I am - once again - back to my dear blog.

While its been a cool 4+ years in Mumbai, professionally, the quest for a befitting 'label' continues.

Starting at Google in India, I was labeled 'Marketing' (to be said aloud with a healthy sound of cynicism in your voice and a look suggestive of impending evil). All the friendly engineers will slap that label on me occasionally along with suggestions of flowery language and commercial packaging in the same sentence ;-)

Moving next to Stylkist, here of course, I wore the halo label - 'entrepreneur'. This label carries a kind of cache which cannot be explained. You are suddenly cool, and sub-optimal working conditions add further to the coolness quotient.

Coming now to the label at hand - 'A Techie with a creative side' - When you work at a temple of fashion, style and luxury (Vogue India / GQ India) and particularly when you preach social networking and the digital way of life, it isn't surprising that a label such as 'A Techie..' has come about. The reference to the creative side is a huge compliment!

And the labels continue to pile up. Wonder what the next intriguing one will be!

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